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The 74th Miss Universe pageant was held on November 21, 2025 (Thailand local time; broadcast on November 20 in some regions, such as the United States) at the Impact Challenger Hall in Pak Kret, Nonthaburi, Thailand.
It featured more than 120 contestants, and Thailand hosted the event for the fourth time. The event was marked by tension, including pre-pageant controversies, but concluded with the crowning of Fatima Bosch of Mexico as Miss Universe 2025 by the outgoing queen, Victoria Kjær Theilvig of Denmark.
Final Results
Winner: Fatima Bosch (Mexico) – The fourth Miss Universe title for Mexico (after Lupita Jones in 1991, Ximena Navarrete in 2010, and Andrea Meza in 2020).
First Runner-Up: Miss Thailand
Second Runner-Up: Miss Venezuela
Other notable contestants in the Top 5 included representatives from the Philippines and Ivory Coast.
The results sparked controversy on social media: some fans alleged bias or manipulation, while others celebrated Bosch’s resilience.
Key Impacts and Consequences
Miss Universe 2025 was one of the most turbulent editions in recent history, intensifying the debate about female empowerment, the integrity of beauty pageants, and organizational transparency.
A Boost for Fatima Bosch and Feminist Narratives:
Bosch became a global symbol of resilience after a pre-pageant confrontation went viral. In it, the Thai pageant director, Nawat Itsaragrisil, publicly reprimanded her (calling her “stupid” for allegedly not posting promotional articles) during a live broadcast. This prompted several contestants to withdraw in solidarity.
The incident garnered her enormous feminist support, making Bosch a public favorite. Her victory was presented as a triumph over abuse, reinforcing the message that women in 2025 should not be treated like “dolls,” but as empowered individuals.
Following her victory, Bosch (a 25-year-old advocate for sustainable fashion, supporting children with cancer, and migrant rights) is expected to use her platform to advocate globally for women’s safety, migration, and the environment.
Organizational instability and loss of credibility: Several scandals overshadowed the event: resignations of judges (including that of Omar Harfouch, who alleged a “predetermined” winner and a “haphazard” secret jury with conflicts of interest), accusations of promoting gambling sites (which led to a Thai police investigation), a ban on makeup artists, restricted media access, and the resignation of the former owner, Anne Jakrajutatip, amid bankruptcy problems.
Public apologies from the organizers (including an emotional one from Nawat) and denials from the Miss Universe Organization (MUO) failed to quell the accusations of manipulation. This eroded the trust of fans, with widespread calls for greater transparency in the voting and judging.
Despite the controversy, the pageant was notable for its inclusivity: debutante contestants from countries such as Palestine, Saudi Arabia, and Mozambique; and its permissiveness regarding conservative swimsuits. and a new representative of “Miss Universe Latina” from a Telemundo reality show.
Cultural and national pride: Mexico: A national celebration that boosted tourism and soft power; Bosch’s victory reinforced Mexico’s strong tradition in beauty pageants.
Thailand: As the host country, it reaped economic benefits from tourism but faced criticism for organizational shortcomings, including the cancellation of a popular vote amid suspicions of vote manipulation.
Other countries (e.g., the Philippines and Venezuela) enjoyed strong public support but also disappointment with the results, sparking online debates.
Media and audience: The controversies generated unprecedented buzz on social media, potentially increasing viewership but also highlighting the pageant’s evolution toward TikTok-era drama and reality TV elements.
It underscored the evolving role of beauty pageants: from traditional beauty contests to advocacy platforms, although critics argued that the scandals diverted attention from empowerment issues.
Miss Universe 2025 will be remembered as a redemptive, albeit chaotic, chapter for the organization. Fatima Bosch’s coronation transformed a season of behind-the-scenes conflict into an inspiring story of overcoming adversity, in keeping with the pageant’s push for female empowerment in the current context.
However, the accumulating scandals—from public humiliation to accusations of manipulation—revealed deep-seated governance and impartiality issues under the new administration and leadership changes.
Ultimately, the event reaffirmed that Miss Universe remains a powerful global platform for diversity and the defense of rights, but it urgently needs reforms regarding transparency and the treatment of contestants to maintain its relevance in the face of declining traditional viewership.
Bosch’s reign (with perks such as a New York residence, scholarships, and sponsorships) begins immediately, focusing on creating “safe spaces for women” worldwide. The next edition in 2026 (75th anniversary in Puerto Rico) could face pressure to regain confidence in the brand.
